Marketing Director-New Community-Crofton, MD-$5K Sign On Bonus!

HHHunt's newest Spring Arbor Senior Living Community in Crofton, MD is seeking a Sales and Marketing Director responsible for marketing, leasing and networking goals for the community by developing and implementing a marketing plan within our company guidelines. The Sales and Marketing Director must meet or exceed the community's quarterly sales and revenue goals.

The Marketing Director is the brand ambassador for our Spring Arbor communities. This role is responsible for the sales, marketing, and public relation goals of the community by developing and implementing a comprehensive marketing plan within the company budget and guidelines. The Marketing Director is also responsible for meeting, or exceeding, the community s quarterly census and revenue goals.


Marketing and Revenue

  • Develop and implement comprehensive marketing strategies, to include tracking the success of the strategies
  • Plan and implement engaging marketing activities and events
  • Host and attend community events and develop positive community relations
  • Monitor and maintain budget
  • Collaborate with the Executive Director to determine the communities advertising needs
  • Meet all monthly sales activity standards including: follow up calls, professional sales calls, event planning, and monthly lead banking mailings
  • Meet the community s move-in and census goals each month and remove any barriers to meeting the goals
  • Establish a strong network of professional and agency referral sources
  • Research and maintain information on local competition including rates, specials, services, etc.
  • Implement and monitor a move-in system to ensure all resident records are complete prior to admission
  • Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
  • Coordinate new residents furniture details
  • Complete weekly and quarterly census reports
  • Schedule presentations with prospective residents and families, ensuring that presentations are brand and customer-focused and accurate
  • Support Resident Care Director in the assessment process to determine eligibility for resident occupancy
  • Ensure compliance and understanding of all regulations regarding residents rights and report observed violations
  • Protect privacy and confidentiality of information pertaining to the resident, employee, community, and company records
  • Function as part of the management team


  • Knowledge of Microsoft Office
  • Dependable
  • Organized, methodical, and motivated
  • Professional appearance and demeanor
  • Pleasant, friendly, and helpful at all times
  • Well-developed interpersonal and communication skills


  • Must be 18 years of age or older
  • Bachelor s degree preferred
  • Knowledge of the local market preferred
  • Experience in a healthcare, hospitality, or service environment preferred
  • Ability to work in an environment conducive to caring for residents without posing a substantial safety or health threat to self or others
  • Ability to work well with others and promote a team environment

Our Mission Inspiring, Building, Enriching. To embrace a culture of respect and trust, inspiring and empowering each team member to fully live our brand promises. We strive to build value and enrich the lives of our employees, customers and community partners.

Our Brand PromisesWe promise to be:

  • Employee Centered
  • Customer Focused
  • A Provider of Quality Products and Services
  • An Engaged Community Partner

HHHunt offers a competitive compensation and benefits package, great growth potential and an excellent work environment. HHHunt is an Equal Opportunity Employer.

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